#Simplicity is layered with decisions
Every detail comes from a solution. Every choice starts with an observation.
#Hash may look quiet. But it speaks volumes about material logic, spatial rhythm,
and how everyday rituals deserve better tools.
Let Rain Breathe. Let Object Rest.
We noticed how most umbrella stands trap canopies, forcing them to collapse inward and dry slowly.
So we designed #Hash to do the opposite.
Each umbrella stands partially open, naturally ventilated, allowing water to shed, and forms to rest undisturbed.
It’s not just neater. It’s faster. Healthier. Gentler.
Drain, Not Contain
Water trays often do more harm than good. They fill with stagnant puddles and hidden grime.
We wanted rain to flow and evaporate, just like it does outdoors.
So we built discreet drainage ports into #Hash’s rubber base.
Water runs off. Air dries it out. The base is removable for easy cleaning.
Modular as Method, Not Gimmick
Entryways are rarely symmetrical. Some are narrow. Some stepped. Some shared.
#Hash is designed to adapt. Each unit is self-contained, but stackable vertically or side by side
Its rubber footing not only protects floors, but also provides alignment and grip,
so units feel architectural, not improvised.
You don’t place it, you compose it.
It's adapative not just to the space, but also to the weather.
On rainy days, units can be spread out to welcome multiple umbrellas.
On clear days, they can be stacked neatly to reclaim space and restore visual calm.
# But simplicity is never simple.
No Draft Angles. No Gaps. Just Pure Geometry.
Injection molding typically requires draft angles, slight tapers that allow parts to release from the mold.
But draft angles distort alignment. They break the stack. They betray geometry. We refused to accept that.
So we developed a six-sided tooling process—a rare, complex, and costly method.
It allowed us to keep walls perfectly vertical, so each unit stacks with absolute precision,
no gaps, no lean, no compromise.
Crisp Edges, Crafted by Touch
We didn’t choose a six-sided mold because it was easier.
We chose it because it was the only way to achieve what we believed in.
But this decision came with consequences.
Unlike traditional top-and-bottom molds, six-sided molding introduces split lines in nearly every direction.
Gating points become scattered, and surfaces must be finished with extreme care,
often in tight corners where machines can’t reach.
So we turned to what machines can’t do: human hands.
Every #Hash Umbrella Stand must be hand-finished by expert technicians with years of experience in metal surface work,
craftspeople trained not only in technique but in sensitivity to geometry, light, and pressure.
This is not just polishing. It’s interpretation. And it’s the only way we could keep every surface crisp,
every line clean, and every piece aligned to our original vision.
# Thoughtfully made. Elegantly presented.
#Hash doesn’t just arrive in a box, it arrives in a structure.
Because the product is solid, weighty, and formed as one seamless piece,
the packaging had to follow suit. We designed a custom internal frame to
support its weight, with every fold and surface echoing the same structural logic.
The exterior carries that same architectural clarity:
a simplified form with a subtle deboss that mirrors the grid within.
It’s not just protective. It’s an introduction. Quietly precise.
Ready to be received. And thoughtful enough to give.
For new homes, fresh starts, or design lovers who appreciate the details,
this is an object that speaks without trying to impress.
# We designed it for our entrance. Now we offer it for yours.
# Umbrella types that fit
